ABOUT ME /mi’shel/

PROFESSIONAL INTERESTS:

PERSONAL INTERESTS:

• avid runner

• skincare connoisseur

• mother nature

• the arts

• digital marketing

• data analytics

• social media marketing

• campaign strategy

• The North Face

• The Ordinary

• Free People

• Adidas

• Nike

FAVORITE BRANDS:

I'm a second-generation Vietnamese American, and if that background taught me anything, it's how to make something out of nothing. Growing up between two cultures, being able to navigate and stay adaptable builds a kind of resourcefulness that you can't learn in a classroom. That resilience didn't just shape who I am as a person. It also shaped how I think as a marketer.

Resourcefulness breeds creativity. And creativity, when paired with strategy, is where real impact comes from.

I've always had a strong creative eye, but not in the conventional sense. I'm drawn to the unorthodox, the unexpected, the angle that makes you stop and do a double take. In marketing, that translates to campaigns that resonate with an audience. I believe the most surprising creative choices often create the most lasting impact, and I've built my approach around that belief.

My background in digital marketing spans content creation, brand storytelling, and creative strategy. I understand how to speak to a community authentically, because I myself belong to that community. That instinct comes partly from my professional experience, and partly from being a lifelong consumer of the brands I admire most. I know what it feels like to be loyal to a brand, to feel seen by a campaign, to share something because it genuinely moved you. That consumer perspective lives inside everything I create.

Outside of marketing, I'm an artist in the truest sense. I paint. I sculpt in clay. I design nails. I document it all. These aren't just little side hobbies of mine, rather they inform how I think about the digital space through a marketing lens. Every medium I explore sharpens my eye, expands my visual language, and reminds me that creativity has no single lane.

My passion lives at the intersection of fashion, lifestyle, and culture. These are the industries I want to grow in: spaces where aesthetics matter, visual language is everything, community drives the brand, and creativity isn't optional, it's the whole point.

I built this site because I wanted one place that holds all of it, the marketer, the artist, the brand storyteller. This is where I showcase my digital marketing expertise through being my own personal brand.

I welcome you to check out my digital marketing portfolio or assorted artworks gallery.